Founded in 1909, Kodansha is one of Japan's largest publishers.
We publish a wide range of works, including comics, novels, journalistic magazines, fashion magazines, picture books, anime, and games, and have a wide readership in 40 countries.
This website provides information regarding the international licensing of Kodansha, which boasts a total of 32,200 digital comics plus 1,700 new comics published annually.
The details include recommended titles for licensing business, past cases, and a FAQ section.
Past Cases
©2023 Epic Games, Inc. ©HK/AOT-
FORTNITE × Attack on Titan
In April 2023, Attack on Titan collaborated with Fortnite, a massively popular online battle royale TPS (third-person shooter) game developed by an American video game developer Epic Games.
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New Balance × Ghost in the Shell
Under the theme of “SportsｘArt,” New Balance has been collaborating with modern artists who have taken the world by storm, in its “9BOX” graphic T-shirt series. This is the second such collaborative initiative between them and the anime TV show Ghost in the Shell SAC_2045. Continuing on from the well-received first collection, the new collection also features an original graphic T-shirt design by illustrator Ilya Kuvshinov, who was in charge of character design in the show, as well as a new tote bag.
FAQ
- Q.1
- What is the merchandising process?
- A.1
- Once you have sent the inquiry form with the required information, the sales representative in charge will send you an e-mail. (However, not all questions and inquiries will receive a reply.)
The process proceeds as follows. -
Merchandising with a license agreement(Flow of character use)When you want to merchandise a product with a limited-edition package or develop a collaborative product
01
Inquiry
Please let us know the work / character and the type of media you would like to use it for.
02
Submit a project proposal
We will confirm the proposal and the schedule with the copyright holder.
03
Submit an application for merchandising rights
Please fill out the application form and submit.
04
Form a merchandising license agreement
Form the contract.
05
An advance payment
06
Providing the necessary data for manufacturing the product
We will provide you with the necessary data for merchandising, such as images.
In the case of creating a newly drawn manuscript, the process of submitting a rough outline will be added here.
07
Editorial supervision
We will check the sample data and design to make sure there are no problems.
08
Provide & attach the certificate stamp
*Depends on the license area.
We will provide a sticker certifying that the product is officially licensed and authorized.
09
Submit a golden sample
We will do a final inspection of the sample.
- Q.2
- What is the advertising process?
- A.2
- Once you have sent the inquiry form with the required information, the sales representative in charge will send you an e-mail. (However, not all questions and inquiries will receive a reply.)
The process proceeds as follows. -
Advertising with a merchandising license(Flow of character use)When you want to use a character for mass advertising, in-store sales promotions, events, etc.
01
Inquiry
Please let us know the work / character and the type of media you would like to use it for.
02
Submit a project proposal
We will confirm the proposal and the schedule with the copyright holder.
03
Form an advertising license agreement
Form the contract.
04
An advance payment
05
Providing the necessary data for advertising
We will provide you with the necessary data such as images.
In the case of creating a newly drawn manuscript, the process of submitting a rough outline will be added here.
06
Editorial supervision
We will check the data of the deliverables and design to make sure there are no problems.
07
Submit the final deliverable
After submission, we will do a final confirmation with the manga artist.
- Q.3
- How can I use Kodansha's Manga IP to create products, advertising videos and images?
- A.3
- Please fill out the inquiry form here and contact us.
Contact Us
If interested, please contact us here.