Shugo Chara!by PEACH-PIT

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“I'm going to act on my beliefs...or else i'm just as bad as they are!”

Title Information

Amu Hinamori may seem effortlessly cool and admired by everyone at school, but in reality, she’s shy and struggles to express herself. One night, after wishing she could become her ideal self, three mysterious eggs appear by her side. From them hatch her “Shugo Chara” — guardian characters that each represent a version of herself she dreams of becoming.

Amu soon finds herself chosen as a member of the Guardians, a secret group of students at Seiyo Academy who also possess Shugo Chara and are tasked with protecting the hopes and dreams of children.

A heartwarming fantasy story about finding your true self, Shugo Chara! is filled with charming, vibrant characters and has enjoyed lasting popularity across anime, musicals, fashion, and merchandise. Its rich themes and adorable world make it a highly versatile and valuable IP for licensing across multiple categories.

Now, the beloved property continues to evolve with the launch of a brand-new installment, Shugo Chara! Jewel Joker, bringing fresh excitement to a new generation of fans.

  • Keywords

    Magical girl, Personal growth, School life, Friendship, Inner self, Character transformation, Guardian spirits, Light fantasy, Self-discovery, Emotional themes, Exploring identity, Empowerment, Heartwarming, Cute characters, multifaceted personalities, Coming of age, Youth, Secret lifestyles, Strong heroine, Colorful visuals, Stylized performances, Inspirational, Heart’s desire, Whimsical