Collaboration Highlights

New Balance × Ghost in the Shell

Under the theme of “SportsｘArt,” New Balance has been collaborating with modern artists who have taken the world by storm, in its “9BOX” graphic T-shirt series. This is the second such collaborative initiative between them and the anime TV show Ghost in the Shell SAC_2045. Continuing on from the well-received first collection, the new collection also features an original graphic T-shirt design by illustrator Ilya Kuvshinov, who was in charge of character design in the show, as well as a new tote bag.

To commemorate the release, New Balance teamed up with the Rolling Stone Japan magazine to distribute free magazines featuring Motoko Kusanagi, the main character, and the other characters wearing the original T-shirts in a fashionable style in Shibuya and Harajuku. In addition, a photo frame for smartphones was released on the official New Balance store application, allowing users to take pictures with the characters. Also, an AI robot Tachikoma, which plays a vital role in the anime, was displayed at New Balance Harajuku, attracting a great deal of attention.